A Typical Logo Design Process
Great design doesn’t just happen. It’s built step by step through care, collaboration, and clarity. This process keeps everything transparent and ensures your brand ends up as something that truly represents you.
1. Getting to Know You(r Brand)
We start with a simple briefing to learn about your project and goals. You can fill out a short questionnaire or just share the key details directly. This gives me the background I need to create something that really fits your vision.
2. Understanding the Market
I research your industry, competitors, and audience to see what’s out there and where you can stand apart. This ensures your logo isn’t just beautiful to look at but also effective and relevant.
3. Exploring Ideas & Sketching
With that insight in mind, I move to the sketchbook. Here I explore different directions and shapes to capture your brand’s character. It’s a creative stage where lots of ideas take shape before narrowing down to the strongest ones.
Optional: Early Logomark Concepts
For clients who want to be more involved in the process, I can offer to alter the process a bit. After sketching, I will share several standalone logomark concepts and you can select your favorites to be developed further.
Alternatively, you can trust me to test and select the strongest candidates myself and refine them before presenting them to you as fully developed concept directions.
4. Development of the Concepts
Once the best ideas are chosen, I bring them to life digitally. This is where I combine logomarks with typography, refine the shapes, and explore different color options.
5. Presentation and Feedback
Each concept direction is presented as a complete preview, including logo variations and mockups that show how it may work in real applications. You’ll be able to review each direction, share feedback, and decide which one feels right for your brand.
6. Perfecting the Details
Once we choose a direction, I fine-tune everything. This includes adjusting spacing, typography, and colors so that the logo feels perfectly balanced and consistent across all applications.
7. Your Logo, Ready to Use
When everything’s finalized, you’ll get all logo files in every format you need, neatly organized and labeled. I’ll also include a short file guide and a copyright transfer confirming full ownership.
8. Building a Brand
If you choose the full branding package, I will expand your logo to a visual system with additional brand assets and a style guide that help you keep the brand consistent across platforms.
